01 CONCEPT
Bringing the essence of the interior design to the forefront
Our brand concept embraces the architectural essence of the hotel, focusing on geometric elements that highlight the refined details of its interior design. We created a refreshed identity that seamlessly integrates contemporary aesthetics with these architectural features, echoing the hotel's interior while enhancing the brand’s modern appeal.
02 VISUAL IDENTITY
Design with Authentic Warmth
We developed a distinctive wordmark and a bespoke colour palette to capture the essence of the hotel’s brand. The refreshed logo draws inspiration from the hotel’s geometric architecture, reflecting its refined design and contemporary charm. Warm tones from the interior design were selected as the main colour palette to evoke a sense of comfort and welcome, aligning with the hotel's mission to create a home-like atmosphere, both in the physical space and the digital realm. This thoughtful design approach ensures the brand feels approachable, modern, and true to its architectural roots.
Our colour palette draws directly from the warm, inviting tones of the hotel interior design, creating a strong link between the spaces and our brand visuals. These colours convey a sense of comfort and elegance, reinforcing the MiL8 welcoming character in all communications and materials for a unified, cohesive look.
Our primary typeface is Georgia, chosen for its classic and readable style. We use Georgia Bold for French text to give it a clear, strong look, while English text appears in Georgia Italic for a softer emphasis. This approach makes it easy to distinguish between languages and ensures consistency across all brand materials.
03 APPLICATION
Modern Geometry Meets Cozy Design
We designed a range of brand applications, including product packaging, social media templates, and a comprehensive website that showcases the MiL8 contemporary mountain aesthetic.
social media
04 CREATIVE PRODUCTION
A modern take on mountain flavours
We captured MiL8’s food and drinks with an emphasis on regional ingredients and mountain heritage, presented in a contemporary style. The visuals highlight the authenticity and quality of the dishes, bridging tradition with a modern aesthetic that aligns with the hotel’s refined atmosphere.
05 SOCIAL MEDIA
Refined Alpine aesthetics
We redefined MiL8’s Instagram presence by adopting the refreshed brand colors, omitting traditional blue tones to stand out from other mountain hotels. This cohesive approach created a memorable feed that aligns with MiL8’s contemporary mountain identity, boosting engagement and reach across platforms.
We transformed the hotel’s Instagram feed by aligning its aesthetic with the new brand colors, creating a harmonious and cohesive look. After noticing that most mountain hotels heavily feature blue tones, influenced by the natural landscape, we intentionally removed blue from our palette to set the brand apart. This distinctive choice not only makes the feed more memorable but also ensures the social media presence perfectly reflects the hotel’s new visual identity, giving it a unique and consistent look across all platforms.
+1,405% of account engaged
+308% new audience reached
+240% website clicks increase
